Measuring Digital Success - Online Course
Find out how your social media posts and website are performing. Take the right action to shape your content strategy, grow your social media accounts….and your business!.
Join Today £99 - Immediate Access
If You Can't Measure It, You Can't Manage It!
Measuring your digital success is about recording and analysing the numbers (or metrics, insights, analytics - they all mean the same) behind your social media posts and website.
This course is for anyone who manages social media accounts and websites for a business or organisation and wants to understand how their content is performing.
Sign Up Here - £99Are any of these you?
- I never look at my numbers
- I post content I think is working based on likes, comments, shares and a hunch
- I know I should be tracking performance but I don’t know where to start
- I don’t know what to track, where to find the numbers and what they mean
- I don’t have time to start measuring performance on a regular basis
- I’m not a numbers person and analytics scare me
- I am not sure what good looks like when it comes to how my social media posts and website are performing
- I have started to track performance but don’t know what action to take to improve things
Start doing more of what is working and less of what is not!
Measuring Digital Success
If you are not measuring how well your social media posts or website are doing, you’re missing the point of digital marketing. And more importantly, the opportunities that could be within your reach.
Marketing is not magic. People who have had success with their marketing have used their numbers to find out who their ideal customer is, how to speak to them and how to stand out in the feed. And you can too!
Social media channels and websites have a wealth of information that you can access. This data will tell you what your audiences like and don’t like, which content is engaging and which content they are scrolling on by. You'll find meaningful information to make decisions on, that can have a major impact on your business.
You need to go beyond the likes, comments and shares. Are people really seeing your posts and clicking through to your website?
Analysing your performance will help you see what is working and what is not. You’ll be able to start focusing your efforts on things that work and give you results. Saving you time, effort and resource.
Ultimately your numbers will help you take the right action to shape your content strategy, grow your social media accounts….and your business! And this is what we all want – right?
What You Get
The course is fully online, delivered by me through 6 video modules, taking around 2 hours to watch. The shortest module is 5 minutes and the longest one is 26 minutes.
Extra time will be required to build your own digital marketing reports, as shown on the course.
You Will Learn...
👉 Metrics To Track – Why it is important to measure the success of your digital channels like social media posts, websites and blogs. Meaning of generic metrics (numbers) to measure.
👉 Where To Find The Metrics – Step-by step guide on where to find metrics on these digital channels:
- Facebook Insights
- Instagram Insights
- Twitter Analytics
- Google Analytics (for your website)
Definition of channel specific metrics and where they are located.
👉 How To Build A Digital Marketing Report – Which metrics to track on a regular basis and at different stages of the marketing funnel. Tools to use for building reports.
👉 Action To Take – How to work out what is working and not working. How to decide what action to take, based on your metrics, to shape your content strategy, grow your social media accounts and your business.
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When you sign up, you get immediate access to all the videos and documents via a secure online portal. It is a completely self-paced online course, you decide when you start and when you finish. You will even find it a great resource to dip in and out of once you have finished.
Even better you have lifetime access so you can watch the videos as many times as you like and across any and all devices that you own.
This online course is available to you 24x7 via your computer, tablet or phone. Slides and documents are available for you to download for your personal use.
This course shows you how to measure organic (free) content on social media channels and websites. It is not for Facebook Ads, Google Ads or other paid digital advertising platforms. It does not include email marketing platforms.
6 Video Modules
6 easy to digest video modules. Watch in your own time, as much as you like!
How To Guides
Accompanying how to slides to download for your personal use.
Facebook Group
Join Summit Social private Facebook group for live Q&A sessions with me.
Tips & Tools
Links to access numbers across all platforms and sources for building reports.
Ready to Measure Your Digital Success?
Signing up to the course only takes a few moments and you'll be able to access it almost immediately.
I’ll show you everything you need to know to measure performance across Facebook, Instagram. Twitter and Google Analytics. You’ll be well on your way to building regular digital marketing reports that mean something for your business.
One Off Payment
£99
✔️ Support through private Facebook Group
✔️ Immediate access to video course 24/7 via online portal
✔️ Downloadable slides and documents
✔️ Lifetime access across any and all devices you own
Take The Course