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Measuring Digital Success

If you can't measure it, you can't manage it!

Find out how your social media posts and website are performing. Take the right action to shape your content strategy, grow your social media accounts….and your business!.

 

About The Course

Did you even know you can measure how your social media posts or website are performing? Are people really seeing your posts and clicking through to your website?


Measuring your digital success is all about recording and analysing the numbers or metrics behind your digital content. On this course you’ll find out where to find the numbers to track and what you should be measuring on a regular basis.


Discover how to interpret the numbers and take action to improve digital success. You’ll find out how to do more of what is working well and less of what is not. Saving you time, effort and resource.

This course shows you how to measure organic (free) content on social media channels and websites. It is not for Facebook Ads, Google Ads or other paid digital advertising platforms. It does not include email marketing platforms.

 

What You’ll Learn

👉  Metrics To Track – Why it is important to measure the success of your digital channels like social media posts, websites and blogs. Meaning of generic metrics (numbers) to measure.

👉  Where To Find The Metrics – Step-by step guide on where to find metrics on these digital channels:

  • Facebook Insights
  • Instagram Insights
  • Twitter Analytics
  • Google Analytics (for your website)

Definition of channel specific metrics and where they are located.

👉  How To Build A Digital Marketing Report – Which metrics to track on a regular basis and at different stages of the marketing funnel. Tools to use for building reports.

👉  Action To Take – How to work out what is working and not working. How to decide what action to take, based on your metrics, to shape your content strategy, grow your social media accounts and your business.

 

What You Get

Access to 6 easy to digest video modules and associated documents. You can watch the videos in your own time and re-watch as many times as you like. You can download the slides from the course for your own use.

 

 

Who’s It For

Anyone who manages social media accounts and websites for a business or organisation and wants to understand how their content is performing. Basic knowledge of posting to social media channels and updating websites is required.

Perfect for business owners, social media managers, web designers, marketing managers/ execs, entrepreneurs, freelance professionals, content creators, individuals.

 

How Much Time Do I Need?

The course is made up of 6 bite-sized video modules, totalling a watch time of around 1 hour 50 minutes. The longest module is 26 minutes and the shortest module is 5 minutes. 

Extra time will be required to build your own digital marketing reports, as shown on the course.

T&Cs apply.