Content Planning Tips for 2021



This morning I did my first joint Instagram Live with Ashleigh Watson from Copper Square, sharing some hint, tips and tricks for content planning in 2021. It's definitely easier than doing a Live on your own, as you can bounce the conversation off another person and you don't have to remember everything you want to say, yourself!


This year has shown the importance of social media and getting your digital presence right. Follow our top tips and watch the playback to hit the ground running in 2021.


☃️ Get Planning

Buy a diary, get an excel doc, goole doc, trello or whatever works for you. Plan out what you want to say and how it will help you reach your business objectives.


☃️Be Consistent

You don't need to be everywhere at once, choose the platforms where your customers are. If you are strapped for time, do one post a week but do it every week.


☃️ Review your analytics

Go to Facebook Insights, Twitter Analytics and review your posts. Do more of what is working well and drop anything that doesn't work.


☃️ Use Tools to create thumb stopping content

  • Canva - graphic design application

  • Inshot - video editing app


☃️ Show up

Don't be afraid to show behind the scenes content or content about the people behind your brand. People buy from people and this helps build relationships with your target audience.


☃️ Schedule content in advance

Set aside time to schedule your content. This will make it easier to manage your content creation and avoid the scattergun approach of posting at the last minute. Scheduling tools to use:


Facebook Creator Studio

HootSuite

Later

Planoly

Tweetdeck

Twittimer



☃️ Awareness Days

Don't forget about awareness days to get involved in wider conversations and be discovered.



Watch the Instagram Live on playback




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Not getting the results you need or stuck in a rut? Whether it's getting started on Instagram, building an engaged community on social media, starting with Facebook Ads or automating your analytics, book some time with me to get you to where you need to be.



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